CD Leganés, a club from the south of Madrid, has built a reputation for creativity both on and off the field, especially when it comes to digital and sponsorship strategy. Known for its authentic, humorous social media content and forward-thinking partnerships, the club boasts more than 5.65 million followers (as of 7/16/2025) across its platforms.
Loyal to that innovative spirit, Leganés is working to take sponsorship beyond traditional activations—exploring initiatives that strengthen its entire brand ecosystem and amplify visibility.
The Leganés x Ibai Llanos campaign showed that short-term, creative sponsorships —when paired with strong content and precise measurement—can yield outsized returns.
“Measuring the real-time impact was key to understanding the campaign’s reach and optimizing its performance. Thanks to Blinkfire’s campaign tool, we tracked Ibai’s logo on our kit and assessed his social media presence during the activation, before and after the Copa del Rey match against Real Madrid.”
Eduardo Cosín
Vice President, CD Leganés
