2024-25 LALIGA Season Recap

LALIGA, one of the world’s most followed and influential soccer leagues with more than 1.4 billion followers across Facebook, Instagram, Threads, TikTok, Sina Weibo, YouTube, and X, celebrated not only for its on-field action, but also for its leadership in digital innovation.

This report showcases the key digital trends of the 2024–25 season — revealing what drives growth, which content delivers results, and how data empowers LALIGA and its clubs to optimize performance across every platform.